Resume
Professional Experience
2024 - Present
CUSTOMER EXPERIENCE MANAGER
Emerging Advisory, Gold Coast
An advisory business specialising in servicing global clients across travel, tourism, and property
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Team leader for ME region, including client relations and project management
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CX Program Delivery: Including CRM system integration and adoption
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Lead-Gen EDM: Developing high-conversion email campaigns
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Content Creation: Crafting versatile copy and visual content
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Automated Billing: Simplified process using CRM and Xero​
2021 - 2024
DIGITAL MARKETING LEAD
Beyond Intent Marketing Technologists, Sydney
A consultancy, specialising in digital transformation, e-commerce, apps, and social media for global brands including Honda, Hard Rock, and Flight Centre
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Delivering digital growth initiatives for key clients including:
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Digital Marketing Strategy: Comprehensive multi-channel campaigns
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Marketing Automation: Integration of CRM and e-commerce systems
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Social Media Management: Across all major social platforms
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Paid Advertising & Analytics: PPC, SEM, SEO, & performance reporting
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Key Achievements
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Private Property Agency: Increased engagement and leads via paid social, CRM automation, and video content
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Engineering Consultancy: Boosted authority and leads with rebranding, blogs, LinkedIn, & Google Ads
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Fashion Boutique: Drove sales growth with social, CRM, emails & retention strategies
2014 - 2018
DIGITAL SOLUTIONS MANAGER
Alliance BMS, Cape Town
A consultancy delivering digital marketing services and optimisation solutions for local and global clients.
Managed digital marketing solutions and digital transformation for key partners including Century 21, Volvo, Blue Ocean Oil, Royal Cape Yacht Club, New Metro Cinemas, and Jewellery By Design across:
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Sales & Prospecting: Sales team management, leveraging CRM for lead conversion
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Organic & Paid Social: Across all major social platforms
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Website & E-commerce Solutions: Facilitating online sales and expanding reach
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Business Optimisation: Automated team workflows, bookkeeping integrations
​Key Achievements
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Blue Ocean Oil Supply: Enhanced customer retention with CRM, eDM & SMS
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Century 21: Boosted leads via tailored CRM, social media, and optimisation systems
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Nu Metro Cinemas: Drove subscription through integrated marketing & social
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Flick Pest Control: Upgraded website with lead generation, CRM, and optimisation systems
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Momentum Life: Led CRM campaigns, improving sales tracking & engagement
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Sterley & Dawson: Brand refresh & targeted LinkedIn & Facebook
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2012 - 2014
BUSINESS DEVELOPMENT MANAGER
IAIA, Durban
A financial consulting firm providing investment and wealth management solutions
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Digital Transformation | Account Management | Business Development | Lead-Gen Automation
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Optimisation Systems | Website Design | CMS Management | Proposals | Organic & Paid Social
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​Key Achievements
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Website: Built WordPress site with Yoast SEO and ERP integration to boost functionality & visibility
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Paid Social: Increased engagement & cost efficiency through targeted campaigns
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Optimisation Systems: CRM-bookkeeping integrations and sales administration
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CRM & Training: Enhanced sales team success with CRM workflows & training
2012 - 2009
DIGITAL SOLUTIONS COORDINATOR
Alliance BMS, Cape Town
A consultancy delivering digital marketing services and optimisation solutions for local and global clients.
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Digital Marketing Campaign Execution | EDM | Advanced CRM
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Optimisation Systems | Business Intelligence
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​Key Achievements
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The Beach House: Website design, set up Facebook ads and booking system
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Academy of York: Upgraded CRM, integrated SMS, campaign execution
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Construction Solutions: Implemented CRM with integrated bookkeeping
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Edge Insurance: Bookkeeping system, sales support, data Insights and analytics reporting
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Gumtree Lodge: Configured CRM, paid social and eDM campaign
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Education
2019 - 2021
MASTER OF BUSINESS ADMINISTRATION
Bond University
I hold an MBA specialising in Marketing Management, Digital Marketing, Innovation, and Strategic Insights, with expertise in analytics and managing organisational change. My studies encompassed managing people, professional development, decision-making, and negotiation, alongside financial decision-making, managerial economics, and global business strategy. Additionally, I acquired capability in big data analysis and statistical modelling to drive informed decisions
Qualifications
Google Analytics Certification GAIQ, 2014
CRM Optimisation Certification
Sage Pic, 2018
Advanced AI Prompt Engineer
Open-AI, Current
Gen- AI for Marketing Professionals
Google Gemini, Current
Skills
Digital Strategy & Analytics
Account Management
Content Creation
Email & SMS
CMS | SEM, SEO
Administration and Bookkeeping Integrations
E-Commerce & Social Commerce
Advanced CRM
Digital Transformation
Unify Marketing-Sales-Admin Functions
Please refer to my CV for latest details
Software & Tools
Google Analytics
HubSpot | Zoho | Sage | Klaviyo
Canva | Adobe Creative Suite
Shopify | WooCommerce | AWS | ASC
Meta Business Manager
SEMRush | Hootsuite
WordPress | Zapier
Several LLMs and multimodal AI assistants
ChatGPT, Copilot, Gemini, Perplexity AI
Canva AI, Figma AI, Adobe Firefly, Runway ML