Resume
Professional Experience
2024 - Present
CUSTOMER EXPERIENCE MANAGER
Emerging Advisory, Gold Coast
An advisory business specialising in servicing global clients across travel, tourism, and property
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CX Program Delivery: Including CRM system integration and adoption
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Lead-Gen EDM: Developing high-conversion email campaigns
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Website Redesign: Optimising website engagement and performance
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Content Creation: Crafting versatile copy and visual content
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2021 - 2024
DIGITAL MARKETING SPECIALIST
Beyond Intent Marketing Technologists, Sydney
A consultancy, specialising in digital transformation, e-commerce, apps, and social media for global brands including Honda, Hard Rock, and Flight Centre
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Delivering digital growth initiatives for key clients including:
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Digital Marketing Strategy: Comprehensive multi-channel campaigns
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Marketing Automation: Integration of CRM and e-commerce systems
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Social Media Management: Across all major social platforms
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Paid Advertising & Analytics: PPC, SEM, SEO, & performance reporting
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Key Achievements
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Private Property Agency: Increased engagement and leads via paid social, CRM automation, and video content
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Engineering Consultancy: Boosted authority and leads with rebranding, blogs, LinkedIn, & Google Ads
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Fashion Boutique: Drove sales growth with social, CRM, emails & retention strategies
2014 - 2018
DIGITAL MARKETING MANAGER
Alliance BMS, Cape Town
A consultancy delivering digital marketing services and optimisation solutions for local and global clients.
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Driving digital marketing solutions for high-profile clients including:
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Lead-Nurturing Programs: Leveraging CRM to drive qualified lead conversion
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Organic & Paid Social: Across all major social platforms
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E-commerce Solutions: Facilitating online transactions and expanding reach
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Website Development & Optimisation: Enhancing with analytics and SEM
​Key Achievements
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Blue Ocean Oil Supply: Enhanced customer retention with CRM, eDM & SMS
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Century 21: Boosted leads via tailored CRM and social media
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Nu Metro Cinemas: Drove subscription through integrated marketing & social
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Flick Pest Control: Upgraded website with lead generation, CRM & content marketing tools
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Momentum Life: Led CRM campaigns, improving sales tracking & engagement
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Sterley & Dawson: Brand refresh & targeted LinkedIn & Facebook
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2012 - 2014
BUSINESS DEVELOPMENT MANAGER
IAIA, Durban
A financial consulting firm providing investment and wealth management solutions
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Account Management | Business Development | Lead-Gen Automation
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Website Design | CMS Management | Proposals | Organic & Paid Social
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​Key Achievements
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Website: Built WordPress site with Yoast SEO and ERP integration to boost functionality & visibility
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Paid Social: Increased engagement & cost efficiency through targeted campaigns
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Organic LinkedIn: Strengthened brand with consistent content
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CRM & Training: Enhanced sales team success with CRM workflows & raining
2012 - 2009
DIGITAL MARKETING COORDINATOR
Alliance BMS, Cape Town
A consultancy delivering digital marketing services and optimisation solutions for local and global clients.
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Digital Campaign Execution | Content and Collateral Production | eDM
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Client Support | Sales Support | Data Insights | Analytics & Reporting
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​Key Achievements
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The Beach House: Website design, set up Facebook ads and booking tools
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Academy of York: Upgraded CRM, integrated SMS, executed campaigns
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Construction Solutions: Implemented CRM, drove eDM & social campaigns
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Edge Insurance: Configured CRM, drove paid social and eDM campaigns
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Gumtree Lodge: Upgraded website, unified branding, implemented Sage CRM
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Education
2019 - 2021
MASTER OF BUSINESS ADMINISTRATION
Bond University
I hold an MBA specialising in Marketing Management, Digital Marketing, Innovation, and Strategic Insights, with expertise in analytics and managing organisational change. My studies encompassed managing people, professional development, decision-making, and negotiation, alongside financial decision-making, managerial economics, and global business strategy. Additionally, I acquired capability in big data analysis and statistical modelling to drive informed decisions
Qualifications
Google Analytics Certification GAIQ, 2014
CRM Optimisation Certification
Sage Pic, 2018
Advanced AI Prompt Engineer
Open-AI, Current
Gen- AI for Marketing Professionals
Google Gemini, Current
Skills
Digital Strategy & Analytics
Account Management
Content Creation
Email & SMS
Advanced CRM
CMS | SEM, SEO
Pay Per Click & Programmatic Advertising
E-Commerce & Social Commerce
Software & Tools
Google Analytics
HubSpot | Zoho | Sage | Klaviyo
Canva | Adobe Creative Suite
Perplexity AI | ChatGPT
Meta Business Manager
SEMRush | Hootsuite
WordPress | Zapier
Shopify | WooCommerce | AWS | ASC